Most of you probably remember the controversy surrounding the censorship of a number of LBP levels due to copyright violations (here if you don’t). Although Media Molecule and Sony have little choice but to comply with a company’s request to remove levels containing copyrighted material, it would seem that not all companies are so uptight about the use of their IP's. In fact, some even appreciate the exposure that LBP can bring them.
In a recent interview with IGN, MM’s Alex Evans commented on the situation: “The other point is the number of IP owners who came up to us and said please whitelist us – we’ll never ever ask you to pull infringing stuff. I can’t say who that is, but those two things really shocked me, I think it shocked [the IP holders], who were like, hang on, my IP’s being represented and it’s being represented really well. The IP holders have to have last say over the representation of their brand, and that’s fair enough, so we’ve always got to have a method for people misusing a brand, but what’s been really lovely is how well represented so many brands are.”
It’s good to know that some companies realize that LBP can provide positive exposure for their IP’s. Though it is understandable for a company to pull a level that uses their property in a negative light, they would be smart to realize that there are a number of other levels that can actually provide positive advertisement. Hopefully we see more and more companies relax their policy towards LittleBigPlanet in the future.
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